Expensive mobile sets hit Tehran mobile phone market

Vertu is a British based manufacturer and retailer of luxury mobile phones. The company is an independently run, wholly-owned subsidiary of the Finnish mobile phone manufacturer Nokia.
These unique mobile sets produced by famous companies like Vertu are sold more than 30 million rials (around 31,000 dollars).
Currently two models of Vertu, known as Ferrari, are being sold at Tehran mobile phone market, one costing 95 million rials (100,000 dollars) and other one 250 million rials (256,000 dollars).
Another Vertu model is Platinum Solitaire which costs 220 million rials (234,000 dollars) in Tehran mobile sets market.
The unit is covered with white gold and ornated with two carat diamond.
However, and despite the hefty price tag these sets carry they lack of features like camera, Bluetooth and even memory card.
Retailers believe that these phones only have attractive design and their hefty price tag is due to their uniqueness among other brands in the market.
The Vertu sets prices begin from 30 million rials (32,000 dollars) up to 350 million rials (370,000 dollars).
The tendency to purchase luxury mobile sets has increased only among riche rich people, due to their expensive price.
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